Threads

Threads, Meta’s ‘Twitter killer’, finds its people

X leaned further rightwards last week, as its owner Elon Musk publicly endorsed presidential candidate Donald Trump on the platform, after the latter was injured in a shooting over the weekend.
THINKING ALOUD

When social media gets stuck between a rock and hard news

The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT.

Threads hits 175 million users on first anniversary

Apple said the apps remain available for download on all other storefronts where they appear.

Apple removes WhatsApp, Threads from China app store on government order

Meta says that now EU users can create a Threads profile connected to their Instagram account.

Meta rolls out Twitter rival Threads in the EU

The White House launched its own Threads official account, as well as accounts for President Joe Biden, First Lady Jill Biden, Vice-President Kamala Harris and second gentleman Douglas Emhoff.

White House launches Threads account for Biden, Harris

Elon Musk, the world’s richest person, talked up possibilities of a fight between him and Mark Zuckerberg for weeks.

Zuckerberg says ‘time to move on’ from Musk cage fight challenge

Meta is looking at adding more “retention-driving hooks” to entice users to return to the app.

Meta plans retention ‘hooks’ for Threads as more than half of users leave app

Launched on Jul 5, Threads became the fastest-growing social media platform to hit 100 million users, the apparent first serious threat to the dominant microblogging Twitter app.

Meta's Threads could lure ads from Twitter but it's early days, analysts say

Meta has left the door open for a Threads launch in Europe and few expect it to maintain its embargo indefinitely.

‘Meta loses more’: Zuckerberg takes Threads fight to EU