Threads

THINKING ALOUD

When social media gets stuck between a rock and hard news

IT might be 2024, but the fiefdom of online political discourse is looking mighty Shakespearean. Stage right, you have social media platform X raving like a 17th-century Habsburg prince. Stage left, i...

The push from Instagram helped Threads become the fastest downloaded app ever, crushing the previous record held by AI sensation ChatGPT.

Threads hits 175 million users on first anniversary

THREADS, Meta’s alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch.

Apple said the apps remain available for download on all other storefronts where they appear.

Apple removes WhatsApp, Threads from China app store on government order

APPLE said on Friday (Apr 19) that it had removed Meta Platforms’ WhatsApp and Threads from its App Store in China after being ordered to do so by the Chinese government, which cited national security...

Meta says that now EU users can create a Threads profile connected to their Instagram account.

Meta rolls out Twitter rival Threads in the EU

FACEBOOK owner Meta’s text-based app Threads arrived in the European Union on Thursday (Dec 14), months after its global launch in July, Meta CEO Mark Zuckerberg said.

The White House launched its own Threads official account, as well as accounts for President Joe Biden, First Lady Jill Biden, Vice-President Kamala Harris and second gentleman Douglas Emhoff.

White House launches Threads account for Biden, Harris

THE White House on Monday joined the social media platform Threads, the Meta rival to Elon Musk’s X social media platform.

Elon Musk, the world’s richest person, talked up possibilities of a fight between him and Mark Zuckerberg for weeks.

Zuckerberg says ‘time to move on’ from Musk cage fight challenge

MARK Zuckerberg, CEO of Meta Platforms, said it’s “time to move on” from speculation that there will be a cage fight match between him and Elon Musk.

Meta is looking at adding more “retention-driving hooks” to entice users to return to the app.

Meta plans retention ‘hooks’ for Threads as more than half of users leave app

META Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark...

Launched on Jul 5, Threads became the fastest-growing social media platform to hit 100 million users, the apparent first serious threat to the dominant microblogging Twitter app.

Meta's Threads could lure ads from Twitter but it's early days, analysts say

Threads, Meta Platform’s broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk’s platform, and analysts say it could lure away marketing budgets – e...

Meta has left the door open for a Threads launch in Europe and few expect it to maintain its embargo indefinitely.

‘Meta loses more’: Zuckerberg takes Threads fight to EU

US tech titan Mark Zuckerberg has plunged into a high-stakes game of brinkmanship with the European Union by withholding his new Threads app from users in Europe, but analysts say he will struggle to ...

The branded content tools will help marketers collaborate with influencers on paid partnerships on Threads platform while advertising is unavailable.

Meta’s Instagram to bring branded content tools to Threads

META Platforms’s Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday (Jul 11), citing a source familiar with the matter.