Tim Cook

NEWS ANALYSIS

In the AI era, Apple’s strengths may become its constraints

Incoming CEO Ternus will need to balance AI openness with the firm’s tight integration

Tim Cook’s next challenge will be to sustain Apple’s China presence while Washington and Beijing butt heads on everything from trade to the Middle East.

Apple’s Tim Cook takes on crucial new role: global ambassador

The executive chairman new assignment extends the corporate diplomacy that defined his 15 years leading the iPhone maker

Apple's long-time hardware chief John Ternus (right) will succeed CEO Tim Cook in September.

Apple names John Ternus as next CEO; Tim Cook to become chairman

The company has struggled to catch up in artificial intelligence, technology that promises to transform the way consumers use devices

The Mac mini is one of Apple’s lower-volume products.

Apple to roll out Made in America Mac mini as part of Trump spend push

The latest move comes as part of a US$600 billion US investment

IPhone revenue rose to US$85.27 billion in the fiscal first quarter ended Dec 27, well above the US$78.65 billion analysts had expected.

Apple sales, profit beat Wall Street estimates amid ‘staggering’ iPhone demand

The tech giant said iPhone sales set records in every geographic segment

The purchase comes just days after Nike reported weaker quarterly margins and sluggish sales in China.

Nike climbs as Apple’s Tim Cook buys US$3 million in stock

[NEW YORK] Nike shares ticked up 2 per cent in premarket trading on Wednesday (Dec 24) after Apple CEO Tim Cook bought nearly US$3 million worth of the sportswear maker’s stock.

Apple CEO Tim Cook is nearing retirement age and reportedly laying the groundwork for an orderly departure.

Apple’s talent exodus complicates Cook’s eventual exit

The flurry of talent leaving the company should cause investors some alarm

During his trip to China, Tim Cook met Labubu creator Kasing Lung (left) and Pop Mart founder Wang Ning (right).

Apple’s Tim Cook pledges more China investment despite Trump’s tariff threats

The country is Apple’s biggest market outside the US and remains a key manufacturing hub

US tariffs are expected to cost Apple US$1.1 billion this quarter, CEO Tim Cook says.
THE BROAD VIEW

Apple and Cook get a boost – and breather – from iPhone sales

The CEO says AI-specific devices are ‘likely to be complementary devices, not substitution’ for the smartphone