Watches

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Bell & Ross reframes the square with the BR-X3 Micro-Rotor and BR-05 Blue Diamond Eagle 36-mm

The French watchmaker explores two contrasting expressions of its iconic square case with two new timepieces

John Jacob Astor IV’s 18K gold Patek Philippe pocket watch, along with his gold pencil case.

Titanic tycoon Astor’s Patek Philippe watch is set for auction

The timepiece is estimated to fetch between US$300,000 and US$500,000

As one of Rolex’s most liquid and widely benchmarked references, the GMT-Master II Pepsi plays a huge role in shaping broader market sentiments.

Rolex’s highly popular ‘Pepsi’ model soars in secondary market

Speculation on the Pepsi model is rife; purchase requests surged 500% over the 2025 average in March

Inspired by windswept snow beneath a clear winter sky, the SBGX361 Skyflake's pale blue tone captures a gentler aspect of Shinshu in winter.
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Inspired by Japan: Grand Seiko and Ressence’s new watches

These timepieces showcase the Land of the Rising Sun’s snowy landscape and the art of Japanese lacquering

Alexandre Hazemann (left) and Victor Monnin beat watchmakers from Switzerland, China and Japan to clinch the Louis Vuitton Watch Prize For Independent Creatives.
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Independent watchmaker Hazemann & Monnin wins Louis Vuitton Watch Prize

Founded in 2024, the young company wins praise for its technical, in-house jumping hour watch

Hudson Williams sports a 35 mm Bvlgari Serpenti Tubogas in stainless steel on the Oscars red carpet.
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Watches at the Oscars

From high-jewellery showpieces to an unreleased timepiece, here’s what Hollywood’s leading men wore to the 98th Academy Awards

Swiss watch exports to the US, the industry’s largest market, are up 26.8%.

Swiss watch exports bounce back in February before war in Middle East

They rise 9.2% in February 2026 against February 2025

Jung Kook from BTS, Hublot's new global brand ambassador, wearing a Big Bang Original Unico Black Magic in Seoul.
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Sharing the spotlight: Hublot, IWC and Tag Heuer

Jung Kook, Ed Sheeran and Ryan Gosling lend star power to new watches

The modestly sized Longines Spirit Pilot (left) and Spirit Pilot Flyback are suitable for both men and women.
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Longines pays tribute to female pilots; Rado lays it bare

Heritage and modernity share the spotlight as two storied watchmaking maisons celebrate their technical legacies

A Rolex SA GMT-Master II watch during the Dubai Watch Week in November.

Rolex enthusiasts get Kalshi contracts to bet on watch prices

It is the latest in a string of prediction products rolled out for goods such as Labubus and Pokemon cards