Green consumerism is fashioning growth in Asia's resale clothing market
Re-using quality clothes is gaining traction as people take more responsibility for the sustainability of their choices.
AFFLUENT Asian parents have always wanted to dress their kids in clothes from quality brands. That hasn't changed - but other attitudes are shifting. Motivated by environmental concerns more than the desire for a bargain, consumers in the region are starting to overcome a longstanding insistence on buying only new clothes and are purchasing resale clothes online.
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