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Disney’s century of manufactured magic

The company has survived by balancing its wholesome, family-oriented image with hard-nosed business strategies

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    • Some have likened family visits to Disneyland to religious pilgrimages or rites of passage. Generations of adults have brought their children to the parks, and those children have grown into adults who in turn bring their children, and the cycle continues.
    • Some have likened family visits to Disneyland to religious pilgrimages or rites of passage. Generations of adults have brought their children to the parks, and those children have grown into adults who in turn bring their children, and the cycle continues. PHOTO: AFP

    Rebecca Rowe

    Published Fri, Oct 20, 2023 · 11:00 AM

    THE Walt Disney Company’s 100-year journey from upstart cartoon studio to global media powerhouse reveals important insights into its capacity to shape culture, maintain relevance and navigate an ever-evolving entertainment landscape.

    As the company embarks on its second century, it’s crucial for consumers to see the conglomerate for what it truly is, beyond the enchantment it offers, and to consider its implications for society and the entertainment industry.

    From its origins in innovative animated filmmaking, it evolved broadly into children’s entertainment and survived the passing of founder Walt Disney, while showing remarkable resilience as television and later digital streaming revolutionised entertainment.

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