Watches and Wonders Geneva 2022
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It’s hip to be square for Hublot, Cartier and TAG Heuer
Hublot, Tag Heuer and Cartier’s newest novelties prove that watches don’t always need to be round to be beautiful
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Published Thu, Jun 2, 2022 · 05:00 PM
BY HIS own admission, Hublot CEO Ricardo Guadalupe notes that square is not a shape many watchmakers “dare (to) tackle” and “no one has known how to rework (it) for decades” because of the geometrical challenges it poses.
For a start, waterproofing such a timepiece will be a feat.
Well, trust Hublot to give it a shot and so, the Square Bang is born.
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