The fairytale life of Horacio Pagani
With pluck and help from an idol, Pagani has created some of the most desirable cars on the planet, enriching himself and customers along the way.
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EACH day at work, Horacio Pagani pays quick, silent tribute to a personal hero he is desperate not to disappoint. That seems unlikely to ever happen, judging from how Pagani has built his car company into a boutique of the highest pedigree.
Within the world of exotic cars, words such as “exclusive” and “rare” are bandied about without care, but a Pagani is on a different level to its illustrious neighbours in northern Italy’s famed Motor Valley.
Ferrari, just 25 kilometres from Pagani Automobili, assembles more than a thousand cars a month. Lamborghini (16 km away) cranks ’em out at a rate of 700 a month. Their cars are fast-moving consumer goods compared to Pagani’s: his 200-person company produces just one car a week. In a quarter of a century, fewer than 500 Paganis have been made.
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