Nike Killshot is the next Adidas Samba
The American sportswear company needs something to cushion the blow from clearing out old models. But rival Adidas won’t give it an easy ride.
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NIKE has finally found its Samba.
Everyone is searching for what comes after the Adidas sneaker that has been the hottest shoe for the past couple of years. Nike has delved into its archives for some serious contenders: the Killshot and Cortez. Both are being elevated, and they have a good chance of picking up from where Adidas’ viral shoe left off.
If chief executive officer Elliott Hill can take advantage of the buzz, it could ease the pain of clearing out stale models such as the Air Jordan 1 and the Dunk. The damage to revenue and profit from this clean-up exercise was expected to be evident when the company reported third-quarter earnings on Thursday (Mar 20) – but the 9 per cent decline in revenue surpassed analysts’ expectations of an 11 per cent fall.
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