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Access, exclusivity and experiences: What it’s like planning holidays for uber-rich travellers

Creativity and attention to details matter a lot when it comes to putting together itineraries for the ultra-high-net-worth

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Corinne Kerk

Published Thu, Oct 19, 2023 · 06:00 PM
    • Serving the needs of the uber-rich traveller boils down to understanding individual preferences and quirks, as well as managing demands and expectations, which are “fluid on a case-to-case basis”.
    • Serving the needs of the uber-rich traveller boils down to understanding individual preferences and quirks, as well as managing demands and expectations, which are “fluid on a case-to-case basis”. PHOTO: WONDERGOLANDER

    HOW do you plan a trip for someone whose holiday budget is bigger than that for a brand-new car, certificate of entitlement included?

    The answer, it seems, lies in hyper-personalisation, supported by an extensive network of contacts built over the years.

    After all, planning for the ultra-high-net-worth (UHNW) traveller who has the means to globe-trot in uber-luxury has to be on a whole other level. 

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