Singapore businesses set up shop in Niseko
F&B and hospitality players are making their mark in Japan’s premier ski resort with amenities from coffee bars to resort properties
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SINGAPOREANS love Japan. But apart from the usual suspects of Tokyo, Osaka or Kyoto, Niseko – one of the nation’s foremost ski resorts – stands out as a must-visit, especially during the winter holiday season.
Singapore is the Japanese city’s third-largest source of foreign visitors, accounting for 11 per cent in the winter of 2022/2023, said Niseko Tourism. Australia is tops at 18 per cent, followed by Hong Kong at 14 per cent.
Japan reopened its borders in October 2022.
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