Bell & Ross goes green with limited-edition piece

BELL & Ross (B&R) is going green for its latest watch.

To commemorate the opening of the new B&R mono boutique with Sincere Fine Watches at Marina Bay Sands, it has released the BR 05 Sincere Green Steel.

The special-edition piece is nicknamed the Greenback and limited to 111 pieces because numerically, the three digits look like MBS’ iconic three towers.

This is the first time the dial of the BR 05 is being executed in green (hence its nickname) and also the first time B&R has embossed a monogram of the ampersand from the brand’s logo all over the sunray dial.

In keeping with the overall green theme of the watch, the Super-LumiNova used on the markers and numerals also emit a light green colour and a colour-matched date wheel.

The Greenback is water-resistant to 100m and is powered by the Bell & Ross BR-CAL.321, which features 38 hours of power reserve and beats at 28,800 bph.

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“When a reputable watch retailer pairs up with a passionate watchmaker, a refined timepiece star is bound to be born,” said Tong Chee Wei, general manager of Bell & Ross Asia. “The collaboration epitomises both institutions’ shared values for timepieces; a reflection of the passion for the art and science of haute horlogerie, innovation, creativity, and style.”

The B&R Sincere Green Steel retails for S$7,900