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An exclusive Lange 1 experience for BT readers

As one of the world’s most iconic timepieces turns 30, you are invited to a specially hosted intimate session to get up close and personal with it

Dylan Tan
Published Fri, Oct 11, 2024 · 12:46 PM
    • The Grand Lange 1 (left) and Little Lange 1 "25th Anniversary".
    • The Grand Lange 1 (left) and Little Lange 1 "25th Anniversary". PHOTO: A LANGE & SOHNE

    THE Lange 1 is not just a watch; it is a symbol of horological excellence that has captivated collectors and connoisseurs since its debut in 1994.

    With its distinctive asymmetrical dial and outsize date display, the iconic timepiece breaks away from conventional watch design, establishing itself as a hallmark of innovation and craftsmanship. 

    As A Lange & Sohne celebrates the 30th anniversary of this legend, an exclusive exhibition titled 30 Years of the Lange 1 is set to take place in Singapore.

    Just for BT readers

    A special one-off session on Oct 27 has been set aside for a small group of watch lovers who read The Business Times.

    They will be taken on an exclusive guided tour of the exhibition, followed by an intimate hands-on experience at the boutique. 

    This exclusive BT-only experience will conclude with a German-themed reception, and attendees will each also get to take home two special gifts from A Lange & Sohne and BT.

    Registration is free of charge but slots are very limited, so reserve yours now.

    The Lange 1 was introduced in 1994. PHOTO: A LANGE & SOHNE

    A legacy of innovation

    The Lange 1 was part of A Lange & Sohne’s first collection after the brand’s revival following a 40-year hiatus. 

    Its introduction in 1994 marked a pivotal moment in the world of fine watchmaking, showcasing the brand’s commitment to precision and artistry. 

    Wilhelm Schmid, CEO of A Lange & Sohne, reflects on this legacy: “The Lange 1 is more than just a watch – it symbolises our unwavering pursuit of precision, innovation and timeless design.” 

    This philosophy will resonate deeply within the exhibition, as visitors explore the rich history and evolution of this remarkable timepiece.

    As you step into the exhibition space, you will be greeted by an exclusive collection of Lange 1 models that have defined its legacy. 

    Among the highlights are the original from 1994, which re-established the brand’s identity, and the modern Lange 1 “Luminous” in white gold, featuring a striking black dial with luminous markers – a bold reinterpretation of its classic design. 

    The Lange 1 “Luminous” in white gold will be on display. PHOTO: A LANGE & SOHNE

    The complete “25th Anniversary” series will also be on display, showcasing 10 limited-edition models crafted in white gold with stunning blue accents.

    This exhibition is not merely a showcase of watches; it is also an immersive experience that highlights the meticulous craftsmanship that goes into each Lange piece.

    Guests will witness the rare art of hand engraving that goes into every Lange timepiece at the exhibition. PHOTO: A LANGE & SOHNE

    One of the highlights will be live demonstrations by a master engraver from Glashutte, Saxony. 

    Guests will have the rare opportunity to witness the intricate art of hand engraving – an essential aspect that makes every A Lange & Sohne watch unique.

    In addition to the displays of rare Lange 1 pieces, visitors can also engage with a special video campaign featuring creatives and entrepreneurs from the Asia-Pacific region. 

    These individuals will share their personal stories and pivotal moments that have shaped their lives – echoing the spirit of passion and dedication synonymous with the Manufacture. 

    Among them are three distinguished Singaporeans who are not only proud owners of these exquisite timepieces, but also advocates for craftsmanship in their respective fields.

    “We are honoured to celebrate this milestone in Singapore, a city with a strong community of connoisseurs who deeply appreciate the art of fine craftsmanship and design,” notes Schmid.  

    The Grand Lange 1 Moon Phase (left) and Little Lange 1 Moon Phase “25th Anniversary”. PHOTO: A LANGE & SOHNE

    A celebration of craftsmanship

    But 30 Years of the Lange 1 is more than just an exhibition; it is a celebration of artistry and innovation that invites you to reflect on your own journey through time.

    Whether you are an avid collector or simply curious about fine watchmaking, this event offers an intimate glimpse into a world where precision meets passion.

    Discover how A Lange & Sohne continues to push boundaries while honouring its storied past – a journey that promises not just to mark time, but to inspire it.

    And as you leave, you may find yourself pondering how each moment in life can be crafted into something beautiful and lasting – much like how this iconic watch has captured hearts for three decades and counting.

    30 Years of the Lange 1 takes place at Ion Orchard’s Level 1 Atrium from Oct 24 to 29 (10 am to 8 pm daily). Sign up for the special BT Exclusive Session (very limited slots with guided tour, hands-on experience, reception and gifts not available to the public) at https://t.ly/wMsLc. For other public sessions, sign up at https://bit.ly/4eZsdki.

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