What a feeling

TRAVELLERS are finally cottoning on to a simple fact. A visit to a hotel is not just a ho-hum dollar transaction with padded receipts to be saved for the company accountant. At any price point, a stay at a hotel is a “relationship”. You step into a world of elevated comfort and pampering. And you embrace your new home, like some mysterious friend, with growing excitement.

It’s a process of discovery. If we may assume the hotel is a she, the lady may be enticing, moody, warm, aloof, charming or even annoying. But she will draw out all your emotions. If not, you’re probably at the bank, airbrushing selfies, pretending to have friends.

At hotels people smile, they address you by name, and they pour your favourite drinks. All this makes guests feel special.