The Business Times
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With ‘30 by 30’ goal under review, do more to cultivate a culture of local produce

Making local produce easier to find and choose could be a simple yet powerful way to shift consumer habits

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Low Youjin

Low Youjin

Published Mon, Oct 20, 2025 · 04:00 PM
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    • The writer argues that in order for Singapore's resilience plan to succeed, there must be a push to encourage customers to purchase locally grown produce.
    • The writer argues that in order for Singapore's resilience plan to succeed, there must be a push to encourage customers to purchase locally grown produce. PHOTO: BT FILE

    IN 2019, Singapore launched a drive to produce 30 per cent of nutritional needs locally by 2030, to hedge against supply disruptions and boost food resilience. 

    But with output stagnating and this target possibly being reviewed, the conversation should expand beyond what Singapore can produce, to whether consumers are willing to buy.

    Encouraging demand for local produce may help farms achieve the scale needed to stay viable – and support whatever revised version of the national food strategy emerges.

    Food supplyAgriculture/FarmingMinistry of Sustainability & EnvironmentGrace FuSingapore Food AgencyCovid-19

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