From bedroom to boutique: Singapore’s blogshops come of age, but can they stay relevant?

[SINGAPORE] Once the domain of young entrepreneurs selling affordable fashion from their bedrooms, Singapore’s blogshops – small, home-grown fashion boutiques – have become a formidable presence in the local retail scene.

Two decades after their emergence in the early 2000s, labels such as Love, Bonito and The Tinsel Rack have evolved from online startups to established fashion brands with design studios, multiple stores and a loyal following.

Their trajectory tracks Singapore’s own e-commerce and entrepreneurial boom, but now, the next chapter looks less certain.