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从卧室到精品店：新加坡“博客商店”走向成熟，但能否与时俱进？

它们的下一个考验，是如何将初期发展势头转化为持久的生命力，将时尚风格升华为品牌内涵。

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Jessie Lim

Jessie Lim

Published Fri, Oct 31, 2025 · 03:00 PM
    • 时尚品牌 Chello 创始人陈美婷 (Michelle Ting) 指出，大约十年前，各大品牌开始更加注重服装质量，以实现差异化竞争。
    • 时尚品牌 Chello 创始人陈美婷 (Michelle Ting) 指出，大约十年前，各大品牌开始更加注重服装质量，以实现差异化竞争。 图片来源：CHELLO

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    【新加坡】新加坡的“博客商店”（blogshops）——即本土小型时尚精品店——曾是年轻创业者在卧室里销售平价时装的天下，如今已发展成为本地零售市场一股不可忽视的力量。

    自21世纪初兴起至今二十年来，像 Love, Bonito 和 The Tinsel Rack 这样的品牌已从线上初创企业，发展成为拥有设计工作室、多家门店和忠实客群的成熟时尚品牌。

    它们的发展轨迹与新加坡自身的电子商务和创业热潮同步，但如今，未来的篇章似乎不再那么明朗。

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