ABOUT a year ago, one of my colleagues wrote about having a confusing job title. I can identify. After more than a decade of working across the various news desks at The Business Times (BT), I made the switch to join the audience team as its membership editor about a year and a half ago.

When contacts or colleagues asked what my new role entailed, I took to rambling off a list of responsibilities memorised from my job description. (In a nutshell, it’s an audience-focused role dedicated to growing and engaging readers – especially subscribers.)

Not everyone fully understood what I was saying, and in fact it took me a while to figure things out as well. The learning curve in the first year was a steep one as I stepped outside my comfort zone for the first time in my career to take on a non-editorial role.