The economics of seasonal serenity
Management scholars are making a case study of Christmas
I PROMISED some advice for an efficient and effective Christmas season. I am delighted to report that the Germans have this covered.
Bernd Stauss, an economist and emeritus professor of service management at the Catholic University of Eichstatt-Ingolstadt, has provided a gift to the world, a short volume titled Optimiert Weihnachten: Eine Anleitung zur Besinnlichkeits-Maximierung.
Sadly, no English translation is available, but if one is ever published, I might suggest the title Optimise Christmas! A Guide to Maximising Seasonal Serenity. (No? Well, we can workshop it.)
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