This economy is ripe for fake and copycat luxury goods
Brands need to give people a better sense of value for their money
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IT’S not you, it’s me.
That is not the reaction from companies seeing cheaper versions of what they sell – but it should be. When it comes to fakes and dupes, of everything from Lululemon Athletica leggings to Dior handbags, imitations are most threatening when the real thing isn’t delivering.
The best defence, particularly in the luxury sector, is to ensure that the provenance of products is impeccable and that they are giving people a sense of value for money.
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