Shop till they drop: E-commerce platforms fight for share of maturing South-east Asian market
The focus is shifting from discounts and subsidies to engagement and content
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[SINGAPORE] The early e-commerce experience was all about discounts and subsidies.
But, as the sector matures, e-commerce platforms in South-east Asia are no longer competing on price for market share.
While price remains a critical factor, the landscape has shifted towards “competing on engagement and content”, says Willy Chang, a partner at Bain.
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