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“买到手软”：电商平台争夺日渐成熟的东南亚市场份额

竞争焦点正从折扣和津贴转向互动与内容

Benjamin Cher

Benjamin Cher

Published Fri, Sep 11, 2026 · 03:30 PM
    • 贝恩公司的 Willy Chang 表示，社交和直播电商以及人工智能正在重塑消费者发现和决定购买商品的方式。
    • 贝恩公司的 Willy Chang 表示，社交和直播电商以及人工智能正在重塑消费者发现和决定购买商品的方式。 图表：HYRIE RAHMAT, 《商业时报》

    本文由 AI 翻译，关键事实请以原文为准。

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    【新加坡】早期的电子商务体验完全围绕折扣和津贴。

    但随着该行业日趋成熟，东南亚的电商平台不再仅仅以价格竞争来抢占市场份额。

    贝恩公司合伙人 Willy Chang 表示，虽然价格仍是关键因素，但竞争格局已转向“在互动和内容上展开较量”。

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