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“买到手软”：电商平台争夺日渐成熟的东南亚市场份额

竞争焦点正从折扣和津贴转向互动与内容。

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Benjamin Cher

Benjamin Cher

Published Fri, Sep 11, 2026 · 03:30 PM
    • 贝恩公司的 Willy Chang 表示，社交电商、直播电商以及人工智能正在重塑消费者发现和决定购买商品的方式。
    • 贝恩公司的 Willy Chang 表示，社交电商、直播电商以及人工智能正在重塑消费者发现和决定购买商品的方式。 制图：HYRIE RAHMAT,《商业时报》

    本文由 AI 翻译，关键事实请以原文为准。

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    【新加坡】早期的电子商务体验完全围绕折扣和津贴。

    但随着该行业日渐成熟，东南亚的电商平台不再仅仅依靠价格来争夺市场份额。

    贝恩公司合伙人 Willy Chang 表示，虽然价格仍是关键因素，但竞争格局已转向“在互动和内容上较量”。

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