From Gucci to Rolex: The rise and fall of luxury in music
Mentions of expensive brands in songs have sunk, underlining the sector’s bust. Can it reassert itself in popular culture once more?
“YOU know my style and I love Christian Dior.”
If you’ve heard these lyrics at a party recently, you’re not alone. The infectious dance track, titled simply, Dior, has become a summer anthem, topping the charts in the UK and gaining traction in the US.
The timing could not be more perfect for the fashion brand itself. Bernard Arnault, chief executive officer of LVMH Moet Hennessy Louis Vuitton, has been on a mission to revive Christian Dior, and head designer Jonathan Anderson is starting to unveil his new creative vision.
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