How milk got its mojo back
The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics
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MILK is back. Cow’s milk that is.
It’s been a tough couple of decades for the liquid white stuff. Under fire from climate activists, animal rights groups and diet gurus concerned about fat content, US dairy milk consumption has halved since the 1970s.
Soy milk, and then almond and oat products, elbowed their way on to cafe menus and supermarket shelves. Plant-based milks make up more than 12 per cent of refrigerated milk sales.
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