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How milk got its mojo back

The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics

    • Traditional milk sales are up 3.5 per cent for the year to May in dollar terms, according to Nielsen IQ.
    • Traditional milk sales are up 3.5 per cent for the year to May in dollar terms, according to Nielsen IQ. PHOTO: ST
    Published Wed, May 14, 2025 · 07:30 PM

    MILK is back. Cow’s milk that is.

    It’s been a tough couple of decades for the liquid white stuff. Under fire from climate activists, animal rights groups and diet gurus concerned about fat content, US dairy milk consumption has halved since the 1970s.

    Soy milk, and then almond and oat products, elbowed their way on to cafe menus and supermarket shelves. Plant-based milks make up more than 12 per cent of refrigerated milk sales.

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