A luxury travel bubble is swelling
Hotels, airlines and the rest of the industry are chasing ‘aspirational’ vacationers now willing to shell out big bucks. But what happens when they stop?
WHEN you go on vacation, do you ever treat yourself to an upgraded airline seat? Or book the (admittedly cheapest) room at a five-star hotel? Maybe splurge on a spa day or celebratory Michelin-starred meal? If any of this sounds familiar, you may be what the travel industry calls an “aspirational” luxury traveller. And much to the industry’s potential dismay, you’re also inflating an economic bubble that may be about to burst.
According to McKinsey, the aspirational set, defined as those with between US$100,000 and US$1 million in net worth, now accounts for 35 per cent of the global luxury travel market. In 2023, they spent US$84 billion on high-end vacations, a figure expected to grow to US$107 billion by 2028.
That purchasing power has helped turn luxury travel from a glamorous niche into a major profit centre, sparking a race among airlines, hotels, cruise lines, tour companies and the rest to cater to and capture this market segment. But what happens when economic uncertainty suddenly brings aspirations back down to earth?
Copyright SPH Media. All rights reserved.
