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Nike, Lululemon, Shein woes: A silver lining in Singapore’s lack of listed consumer brands

The local bourse doesn’t have exciting, paradigm-shifting brand names. It has boring – but solid – businesses

Jude Chan
Published Fri, Sep 11, 2026 · 07:00 AM
    • Nike, which has shed more than US$200 billion in market value from its November 2021 peak, exits the S&P 100 index in September 2026.
    • Nike, which has shed more than US$200 billion in market value from its November 2021 peak, exits the S&P 100 index in September 2026. PHOTO: REUTERS

    [SINGAPORE] If you listen closely, you can almost hear the global retail hype deflating.

    Nike will be axed from the S&P 100 index in September 2026, after nearly 18 years in it. The stock has collapsed nearly 78 per cent from its November 2021 peak, shedding more than US$200 billion in market value.

    Meanwhile, Lululemon is trading at an eight-year low and roughly 80 per cent off its December 2023 high. For its second quarter ended Aug 2, comparable sales sank 9 per cent, and that for leggings – the product that built the company – plummeted 20 per cent.