People feel watched, weary and lacking control in the digital age
Consumers are often pragmatic about sharing data, but willingness falls as it becomes more personal
Add BT as a preferred source
WE LIVE in a world shaped by the idea that data is the new oil.
It rests on an unspoken bargain: people give organisations access to their personal data in exchange for convenience, speed and more tailored experiences in how they shop, travel, bank, consume content and even manage their healthcare.
But as data collection accelerates, that bargain is becoming harder to understand and trust.
TRENDING NOW
Tiger Brokers, Moomoo, Longbridge Singapore units ‘financially independent’ amid China crackdown: MAS
Yeo’s, Tiger Beer and now Gardenia – flight of food manufacturing from Singapore might be just as planned
Johor property old hand KSL readies family handover amid market boom
As India and China surge ahead with nuclear energy, all eyes on Asean’s next move
