People feel watched, weary and lacking control in the digital age
Consumers are often pragmatic about sharing data, but willingness falls as it becomes more personal
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WE LIVE in a world shaped by the idea that data is the new oil.
It rests on an unspoken bargain: people give organisations access to their personal data in exchange for convenience, speed and more tailored experiences in how they shop, travel, bank, consume content and even manage their healthcare.
But as data collection accelerates, that bargain is becoming harder to understand and trust.
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