Pilates is fast becoming big business in Singapore – and it’s not just Gen Z driving it
Demand is booming on the back of a stronger focus on health and wellness, but operators warn of competition and rising costs
[SINGAPORE] On a quiet Thursday morning, two sisters in their 50s step into a bright, mirrored studio in The Centrepoint along Orchard Road. Clad in matching black leggings and grippy socks, they settle onto reformer machines as their instructor cues them through slow, deliberate movements. Within minutes, the room hums with controlled breaths and quiet effort.
What began as a casual experiment a year ago has turned into a weekly ritual for the two.
“At our age, we wanted something that builds up core strength, flexibility and posture without looking too intimidating,” says the older sister, Samantha Tan. “Pilates tick all the boxes.”
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