THE BROAD VIEW
Protein products are booming in Asia – here’s how businesses can seize the opportunity
Demographic changes and nutrition education are driving the protein wave
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PROTEIN has officially moved out of the gym bag, and into the everyday food basket.
Once confined to sports nutrition, it is now showing up in everything, from yogurt and noodles to ready-to-eat meals and baked goods.
DBS Research estimated that the global protein market will reach US$3.6 trillion by 2030, with Asia-Pacific leading the global growth.
