We have to be able to hold tech platforms accountable for fraud

IN APRIL this year, I wrote a column on a “deepfake” on Instagram, one of Meta’s platforms. A former colleague had brought it to my attention in March because the fake purported to be me.

But this Martin Wolf gave investment advice, which I would never do. The Financial Times persuaded Meta to take it down. But it soon reappeared. We were playing “whack-a-mole” with scammers.

In the end, I was enrolled in a new Meta system that uses facial recognition technology to combat such scams. This worked: the deepfakes disappeared. My conclusion is that Meta can stop them if it is determined to do so.