When your new job description is actually a countdown timer

IN MY life, I have been called many things, mostly while I had been mercifully out of earshot. But at least I’ve never been called a “reinventor”, which is apparently what will happen if you work at Accenture.

The consultancy’s chief executive, Julie Sweet, started referring to employees by that label earlier this year, and now the term is reportedly set to be used more broadly across its payroll of almost 800,000 people.

This reinventor term came from a reorganisation that Accenture announced in June, in which it merged its various service units – strategy, consulting, interactive, technology and operations – into a giant one called “reinvention services”.