Why Singapore companies need to manage AI-mediated reputation
It should sit alongside enterprise risk, investor confidence and stakeholder engagement as a board-level concern
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GENERATIVE artificial intelligence (GenAI) is changing more than how information is created; it is changing how companies are understood.
For years, reputation management followed a familiar model: companies shaped messages, engaged stakeholders, monitored coverage and adjusted when necessary.
Stakeholders largely formed opinions through a combination of direct and indirect channels such as news reports, company statements, key influencers, analyst commentary and lived experience.
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