Why Singapore companies need to manage AI-mediated reputation

GENERATIVE artificial intelligence (GenAI) is changing more than how information is created; it is changing how companies are understood.

For years, reputation management followed a familiar model: companies shaped messages, engaged stakeholders, monitored coverage and adjusted when necessary.

Stakeholders largely formed opinions through a combination of direct and indirect channels such as news reports, company statements, key influencers, analyst commentary and lived experience.