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IF The Business Times (BT) were a person, who do you think that person would be?
If your answer is something along the lines of “middle-aged guy in a suit”, that’s actually not too far from the truth.
Audience demographic data shows most of our users are in their 40s to 50s, and slightly more than half are men (probably reflective of the industries we write for). Given this is a business publication, it should come as no surprise that many of them work in financial or professional services.
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