Paid Press Release Publication Guidelines
To ensure a smooth and quick publication process, please adhere to the following guidelines:
- Keep headlines under 90 characters
- Keep excerpts under 150 characters
- Keep press release copy under 1,000 words
- Ensure that your accompanying image is 1920px by 1080px and in .JPG file format
- Ensure that your company's logo is 90px in height and in .PNG file format
- Ensure backlinks lead to working URLs. There is a cap of up to 2 backlinks.
For first-time press release writers, here are some top tips to help make sure your news is read:
- Create an attention-grabbing headline that conveys the main point of your story
- Begin with a brief introduction that answers the 5 Ws (who, what, where, when, and why) to provide important details to readers
- Provide additional details in a simple and straightforward manner, arranged in order of importance
- Avoid writing in the first person or using hyperbolic language, and be honest and unbiased when presenting the facts
- Avoid using industry jargon that may be difficult for the average person to understand
- Include relevant and colourful quotes to add personality to the press release, ensuring to attribute quotes to their source
- Check out this announcement for an example of what a press release should read like
- Need a helping hand from us? Explore customised options here
Frequently Asked Questions
What are the processes involved after I have submitted my press release?
- Once you've submitted your press release and made payment, our staff will review your submission to ensure that it adheres to our press release publication guidelines. If your submission is approved, you'll receive an email within 1-2 business days with a link to your published paid press release. Should your release not be approved, you will receive a refund within that same timeframe.
Where will my paid press release be published?
- Your paid press release will be published in a dedicated section of The Business Times website
What will my published paid press release look like?
You may visit Paid Press Releases to view your published press release. For transparency and full disclosure to our readers, all releases will be accompanied by the following note:
This press release was published as it was received from our partner, without any editing from The Business Times (BT) team. The views expressed in this release are those of our partners and do not reflect BT’s opinions and beliefs.
What topics should my paid press release be about to get approved for publication?
- The content of your press release should appeal to BT's audience,which includes business leaders, investors, startup founders and professionals, both in Singapore and the region. Potential topics range from product launches or events or changes in top management to funding announcements or business expansion. Do note that press releases promoting illegal content or services will not be accepted.
How long will it take to review and approve my press release for publication?
- One to two business days
Can I schedule my press release for publication on a future date?
- Yes. Simply indicate the date and time that you wish for the press release to be published in the submission form on this page.
Can I update or remove the information on my press release at a later date?
If there is a factual error in your press release that requires amending, please e-mail btdigital@sph.com.sg with the subject “Press Release Amendment: [Your Published Press Release Headline]” and explain the amendment that needs to be made.
If you wish to remove a published press release from our site,simply e-mail btdigital@sph.com.sg with the subject “Press Release Retraction:[Your Published Press Release Headline]” and our team will address your query on a case-by-case basis. Please note that no refunds will be given on any press release that has been removed from the BT website after publication.
What payment methods do you accept?
You can make payment by debit or credit card. Please contact our team at btdigital@sph.com.sg should you wish to make a bank transfer. Do take note that we will only review submissions that have been paid for.
Can the links in my press release be configured as follow links?
BT's website has a default no-follow setting applied to all links within our published articles. There will be no exception to this rule.
Can I upload multiple images to accompany my press release?
Published paid press releases on the BT website will be accompanied by a single image. Submissions with multiple images will not be accepted.
Will there be a report on my paid press release's performance after publication?
The paid press release publication service does not include post-campaign performance reporting.
Can I get a refund?
If you are seeking a refund on your purchase of our paid press release service, please e-mail <btdigital@sph.com.sg> with the subject “Press Release Refund: [Your Published Press Release Headline]” and our team will address your query on a case-by-case basis.
Why was my press release submission rejected?
- There are two main reasons for which press release submissions are rejected:
Format
- Our team reviews each press release submission to ensure that the comply with our submission guidelines.
Content
- Your press release concerns topics that are not of interest to our BT readers. Please refer to our content recommendations for more details.
If you have any other questions, please email btdigital@sph.com.sg with your query.
