Chick-fil-A, Chipotle, South Korea’s Lotteria join global F&B giants tapping Singapore consumers’ evolving taste

[SINGAPORE] Singapore’s food and beverage scene is entering a new phase, where Chinese chains that once expanded at breakneck speed are refining concepts as new players from China and beyond continue to arrive.

“The initial wave of Chinese expansion, marked by the rapid roll-out of major hotpot and mass-market chains, has now transitioned into a phase of strategic maturity,” Knight Frank Singapore head of retail Ethan Hsu told The Business Times.

“Rather than reaching a saturation point, the market is evolving from broad-based expansion to a more refined, quality-focused growth model.”