Frasers Hospitality to open 18 new serviced and hotel residences across Asia by 2028
Demand continues to be supported by increased cross-border mobility, longer average stays and evolving work-travel patterns
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[SINGAPORE] Frasers Hospitality plans to open 18 new serviced and hotel residences across Asia by 2028.
It has secured six new signings across Malaysia, Indonesia, Vietnam, China and Japan. Two of these properties are set to open this year, forming part of a total of seven openings across Asia in 2026.
Demand for serviced residences across Asia continues to be supported by increased cross-border mobility, longer average stays and evolving work-travel patterns, said the company on Thursday (Apr 2).
Eu Chin Fen, Frasers Hospitality chief executive officer, said: “Our focus is on expanding Frasers Hospitality’s serviced living portfolio in a disciplined and deliberate way, prioritising markets and formats where demand for longer-stay accommodation is strengthening structurally.”
She added: “Our strategy centres on investing in assets and brands that are designed for extended living, are operationally resilient and remain relevant across market cycles.”
In 2025, Frasers Hospitality recorded “continued growth” in corporate bookings across the region, “reflecting demand for accommodation that supports extended and more flexible living arrangements”.
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The expansion will be led by a new flagship Fraser Suites in Bangkok, opening in the last quarter of 2026. The 261-room property will feature the brand’s refreshed design and offer serviced accommodation tailored for extended stays.
It will occupy the top 10 floors of a 45-storey premium office tower within the One Bangkok Retail development, a major retail and lifestyle hub in the city centre.
Frasers Hospitality will open two new properties in Malaysia by Q2 2026. They are the 248-room Capri by Fraser, Penang and Fraser Residence Putrajaya with 283 serviced apartments.
In Vietnam, Fraser Residence Hinode City, Hanoi, will open by the end of 2026. It will feature 401 residences within a mixed-use development on the city’s fringe.
Frasers Hospitality will further expand into China’s premium rental apartment segment with two new properties under the Modena by Fraser brand in Chengdu in Q3 2026 and Dalian in Q3 2027.
Both properties are targeted at young working professionals and will offer serviced apartments with shared amenities and prime proximity to major transport nodes and employment hubs. Modena by Fraser, Dalian, for instance, will be located near the Dalian Economic and Technological Development Zone.
This follows its launch of the 325-unit premium rental apartment – Modena by Fraser Shenzhen – in January this year.
It will also launch Fraser Residence Wuzhen in Q4 2026. This marks Frasers Hospitality’s expansion beyond China’s major urban centres. The 117-unit property offers one- and two-bedroom apartments with fully equipped kitchens.
In Japan, Fraser Place Roppongi Tokyo will introduce 120 serviced apartments. The property features various room types, from studios to two-bedroom apartments, and include a residents’ lounge, as well as indoor gym. It is slated to open in Q3 2026.
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