AI work platform Monday.com to use Singapore as its second Asia-Pacific HQ

[SINGAPORE] Work-management platform Monday.com announced on Monday (Jun 15) that its Singapore office will be its second Asia-Pacific headquarters, after Sydney.

The Singapore office will work in tandem with the Sydney one, which opened in June 2020.

Chris Jordan, regional vice-president for South-east Asia and country manager for Singapore, told The Business Times that the Sydney office will focus on the Australia business, while the Singapore one will be a base for the company to drive growth from South-east Asia, North-east Asia and subsequently India. 

“If you look at this region, especially if we include India, and you look at North Asia, we’re talking about a third of the world’s population,” he said.

It is a large population mass representing market potential that Monday.com wants to tap, he added.

In its most recent quarterly earnings, the company reported that the Asia-Pacific market accounted for only 8 per cent of its US$351.3 million revenue for the three months up to Mar 31.

By comparison, the North American and European markets contributed 53 and 28 per cent, respectively.

Growing its regional presence

Monday.com’s workforce solutions are traditionally used by small and medium-sized enterprises (SMEs).

As the company began planning for growth in the Asia-Pacific, it looked to Australia, where such smaller businesses are the backbone of the economy; the Australian Banking Association has reported that 98 per cent of the 2.6 million businesses there are classified as SMEs.

Jordan said that Australia was attractive to Monday.com at the time as it is an English-speaking, single-language and single-currency market. 

But he pointed out that the company now needs to look for growth opportunities outside Australia, given the limit to growth in a single market.

“Australia tends to be for Australia. Australia has regional brands that have gone global, but you don’t have that many MNCs that have regional HQs operating out of Australia,” he said.

“Asia represents the next growth market. South-east Asia is the fastest growing sub-region for Monday.com based on revenue, so the focus is definitely on expanding this growth.”

Incidentally, the largest global deal for the company’s service in 2025 came from a South-east Asian customer.

Monday.com declined to name the company, but described it as a large client in the business process outsourcing industry, with a working team based in the Philippines. 

Unilever, Brother International and Hepmil are also clients in the company’s pool of 4,700 South-east Asian customers. 

Jordan said that Monday.com sees opportunities beyond the SMEs in Asia; the region also has legacy family conglomerates that are looking to digitise and add artificial intelligence solutions into their workflow.

The Business Times Insights: Asean Intelligence 2026 survey found that businesses in South-east Asia have identified AI and automation, and IT and cybersecurity as investment priorities. 

Jordan also disclosed that Monday.com is already working with some of the leading family conglomerates in the Philippines and Thailand. Family conglomerates in South-east Asia, through their business units, tend to have a bigger influence on the region than their counterparts in Western Europe or North America.

The AI work platform provider opened its Singapore office in October 2025. It has since hired 30 people for roles beyond sales; further hiring is expected in line with the company’s growth in the region. 

Jordan said the headcount will be needed in the light of customers’ demand that Monday.com’s engineers and customer-success managers be located nearer to them.

He added that employees in the Singapore office are also adept at working with clients in Asia. 

“There’re 4,700 customers in South-east Asia alone. That number expands if you go into North Asia and India,” he pointed out. “How do you grow even more? The first thing we needed to do was have a physical presence and get closer to those customers.”