Beyond coffee, Joe & Dough serves up wholesale bakes and new formats overseas
The Singapore cafe chain is trying out bigger ideas in Indonesia
[SINGAPORE] Set up to bring good coffee to the masses, cafe chain Joe & Dough now does much more: from supplying pastries to hotels and restaurants, to opening new concepts in Indonesia, including a Thai buffet restaurant.
In 2009, couple Damien Koh and Dawn Wee opened Joe & Dough, a cafe located in Hitachi Tower in the Central Business District.
“We were interested in the coffee segment, and thought it would be nice to be able to work towards a common dream,” said Koh. “So the initial premise was very simple: we just wanted to make good coffee accessible.”
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