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Popiah King’s new Tee Yih Jia factory has one of Asia’s largest, fully automated warehouses

The S$500 million facility has a solar panel system that generates enough power for about 315 four-room HDB flats for a year

Tay Peck Gek
Published Tue, Dec 2, 2025 · 07:00 AM
    • Sam Goi, executive chairman and owner of Tee Yih Jia, the poster child among companies that embrace technology.
    • Sam Goi, executive chairman and owner of Tee Yih Jia, the poster child among companies that embrace technology. PHOTO: TAY CHU YI, BT

    [SINGAPORE] Would a sheet of spring-roll pastry that sells for as little as S$0.035, along with other modestly priced food products with meagre margins, be worth investing half a billion dollars in?

    Sam Goi, owner and executive chairman of the world’s leading spring-roll pastry maker Tee Yih Jia Food Manufacturing, certainly thinks so. 

    He put S$500 million into a new factory to level up his privately held home-grown enterprise – as he has done before in the last five decades – once again leveraging state-of-the-art technology to reimagine food manufacturing.

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