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Appeal to the young, don’t intimidate the old: Tong Heng’s fourth-gen heir on reinventing a 90-year-old bakery

Famous for its diamond-shaped egg tarts, the family business is one of 42 newly recognised SG Heritage Businesses

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Sharon See

Sharon See

Published Wed, Dec 3, 2025 · 09:00 AM
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    • Fong emphasises that she is not the boss – the company is still owned by her aunts – even if, as chief operating officer, she has spearheaded several initiatives to modernise the family business.
    • Fong emphasises that she is not the boss – the company is still owned by her aunts – even if, as chief operating officer, she has spearheaded several initiatives to modernise the family business. PHOTO: TAY CHU YI, BT

    [SINGAPORE] Ana Fong, the fourth-generation showrunner of Cantonese pastry shop Tong Heng, hopes to someday open a retail space at Changi Airport.

    There, the 90-year-old bakery could offer its products to Singaporeans looking for gifts for foreign friends, or tourists hoping to bring home a taste of the city-state.

    But before her airport dream can come to fruition, Fong has to make sure that Tong Heng has souvenir-ready products.

    Singapore SMEsSMEsHeritageNational Heritage BoardSingapore F&B

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