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吸引年轻人，但不疏远老顾客：同兴（Tong Heng）第四代继承人谈如何革新九旬老店

以其菱形蛋挞而闻名，这家家族企业是42家新获认证的“新加坡文化遗产企业”之一

Sharon See

Sharon See

Published Wed, Dec 3, 2025 · 09:00 AM
    • Fong 强调她并非老板——公司仍由她的姑姑们所有——尽管作为首席运营官，她已主导了多项旨在实现家族企业现代化的举措。
    • Fong 强调她并非老板——公司仍由她的姑姑们所有——尽管作为首席运营官，她已主导了多项旨在实现家族企业现代化的举措。 摄影：TAY CHU YI, BT

    本文由 AI 翻译，关键事实请以原文为准。

    查看原文

    【新加坡】粤式糕点铺 Tong Heng 的第四代掌舵人 Ana Fong 希望，有朝一日能在樟宜机场开设一家零售店。

    在那里，这家拥有90年历史的烘焙店可以向寻找伴手礼赠予外国友人的新加坡人，或希望将狮城风味带回家的游客销售其产品。

    然而，在她的机场梦实现之前，Fong 必须确保 Tong Heng 拥有适合作为纪念品的产品。

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