From a cafe in Telok Ayer to 12 F&B outlets in Bangkok, Sarnies banks on Thailand for growth
The group’s strategy involves leasing entire multi-storey shophouses to house a variety of concepts under one roof
[SINGAPORE] Amid an increasingly challenging F&B landscape, home-grown cafe operator Sarnies has continued to expand – not at home, but in Thailand, where it has 12 outlets in Bangkok spanning multiple concepts.
Co-founded by Benjamin Lee and Eric Chan, Sarnies began as a single cafe on Telok Ayer Street in 2011. An early entrant into Singapore’s fledgling cafe scene, it quickly gained a following for its Australian-style brunch offerings and speciality coffee.
From the outset, however, the duo was intent on building something bigger.
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