From capsules to coffee-bags, Kim Guan Guan aims to elevate Singapore kopi

[SINGAPORE] Traditional coffee roasting company Kim Guan Guan wants to raise the profile of Singapore kopi not just abroad, but also at home.

“When you think of local coffee, most Singaporeans think it’s cheap and inferior. Because of its very accessible price point, we don’t appreciate it as much,” said Nigel Soon, second-generation owner of Kim Guan Guan Coffee Roaster.

Established in 1988 as a trading company, it later became a supplier of coffee powder to coffee shops, hawker centres, food courts, catering firms and industrial canteens across Singapore.