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ENTERPRISE 50

From distributor to strategic partner – Wiselink’s role in Asia’s electronics supply chain

Armed with digital tools, the family business helps clients anticipate shortages and streamline deliveries

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    • Wiselink Technology’s executive directors Janice Lim (left) and Janelle Lim, at the company’s warehouse.
    • Wiselink Technology’s executive directors Janice Lim (left) and Janelle Lim, at the company’s warehouse. PHOTO: WISELINK

    [SINGAPORE] From its modest beginnings as a local distributor in 1993, Wiselink Technology has grown into a regional player, with a network spanning mainland China, Malaysia, the Philippines, Taiwan, Thailand and Vietnam.

    At the heart of the electronics distributor’s operations is a catalogue of more than a million components, from connectors and resistors to diodes and power supply modules.

    Every item undergoes rigorous checks for authenticity and compliance, ensuring that manufacturers can rely on the quality of every delivery with no disruption to their production lines.