AMERICAN fashion brand Forever 21 will be launching its official Singapore site "very soon", following the closure of its last physical store here at 313@Somerset in June.

This is according to Sharaf Group, which is licensed to run Forever 21 in the United Arab Emirates, the Middle East and Southeast Asia.

The site is currently the group's "biggest focus" for the brand in the region, as it plans to hop on the omni-channel bandwagon, said Punit Dhanwant Mehta, General Manager of Forever 21 at Sharaf Retail.