Tiger Beer, brewed in Vietnam – but still Singaporean?
If the national tipple is no longer brewed here at scale, what anchors its Singapore identity?
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
[SINGAPORE] There are few – if any – consumer exports that wear the “Made in Singapore” label with as much pride and global recognition as Tiger Beer.
Certainly, there are familiar names: Khong Guan biscuits, Super 3-in-1 coffee sachets, and the similarly named – yet entirely different – Tiger Balm ointment. Each carries its own legacy.
Yet, in terms of sheer scale and reach, none quite rival Tiger Beer. Millions of cans, bottles and pints of the lager are sold across more than 60 markets worldwide each year. Few Singapore-bred products have travelled as far, or as widely.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Middle East-linked energy supply shocks put Asean Power Grid back in focus
From intern to C-suite: JPMorgan’s Teresa Heitsenrether on building a fully AI-powered ‘megabank’
Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant
Prime Orchard condo High Point takes fifth stab at en bloc sale with S$580 million asking price
