Tiger Beer, brewed in Vietnam – but still Singaporean?
If the national tipple is no longer brewed here at scale, what anchors its Singapore identity?
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[SINGAPORE] There are few – if any – consumer exports that wear the “Made in Singapore” label with as much pride and global recognition as Tiger Beer.
Certainly, there are familiar names: Khong Guan biscuits, Super 3-in-1 coffee sachets, and the similarly named – yet entirely different – Tiger Balm ointment. Each carries its own legacy.
Yet, in terms of sheer scale and reach, none quite rival Tiger Beer. Millions of cans, bottles and pints of the lager are sold across more than 60 markets worldwide each year. Few Singapore-bred products have travelled as far, or as widely.
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