GoTo, TikTok to launch ‘buy now, pay later’ service in Indonesia
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Claudia Chong
INDONESIAN tech company GoTo is gearing up to launch a “buy now, pay later” (BNPL) product with TikTok, months after it struck a high-profile e-commerce deal with the wildly popular social media platform.
GoTo is doubling down on financial services to drive topline growth as it seeks to convince investors of its long-term earnings potential.
The group’s fintech unit recently snagged David Chen, the co-founder and former chief executive of BNPL platform Atome. Chen now heads GoTo’s consumer lending and BNPL business.
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