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Ex-PropertyGuru execs bet big on rent-to-own in Indonesia
Yvonne Poh YS &
Jofie Yordan
Published Sat, Jan 25, 2025 · 10:15 AM
CAN a minnow succeed where a whale failed?
In August 2023, PropertyGuru exited Indonesia after shutting down its Rumah marketplace. The company said it had “tried a number of different business models” in the country but none worked out well.
Now, two former PropertyGuru executives – Winston Lee and Marine Novita – want to have another crack at Indonesia.
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