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Ex-PropertyGuru execs bet big on rent-to-own in Indonesia

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    • MilikiRumah co-founders (from left) finance director Lau Xin Yuan, president director Marine Novita and CEO Winston Lee.
    • MilikiRumah co-founders (from left) finance director Lau Xin Yuan, president director Marine Novita and CEO Winston Lee. PHOTO: MILIKIRUMAH

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Yvonne Poh YS &

    Jofie Yordan

    Published Sat, Jan 25, 2025 · 10:15 AM

    CAN a minnow succeed where a whale failed?

    In August 2023, PropertyGuru exited Indonesia after shutting down its Rumah marketplace. The company said it had “tried a number of different business models” in the country but none worked out well.

    Now, two former PropertyGuru executives – Winston Lee and Marine Novita – want to have another crack at Indonesia.

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