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From shopping to gaming: ShopBack sees over 30% growth in FY 2026

This uptick in revenue marks a departure from the flat numbers the company has seen in the past two years

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    • Singapore-headquartered ShopBack allows users to earn cashback when they shop or buy vouchers at partner merchants.
    • Singapore-headquartered ShopBack allows users to earn cashback when they shop or buy vouchers at partner merchants. PHOTO: SHOPBACK

    Miguel Cordon

    Published Thu, Apr 9, 2026 · 11:22 AM

    SHOPBACK may be most known for letting its customers earn cashback on their shopping, but the firm is increasingly leaning into other non-transactional use cases like allowing users to earn rewards by playing mobile games.

    This feature, called ShopBack Play, marks the company’s entry into a “play-to-earn” ecosystem, the firm said in April. In Hong Kong, the feature has given back over HK$5 million (S$813,133) to users since its launch.

    ShopBack Play was released in six markets in January last year.

    ShopBackTech In AsiaTech in AsiaProfit guidance

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