From shopping to gaming: ShopBack sees over 30% growth in FY 2026
This uptick in revenue marks a departure from the flat numbers the company has seen in the past two years
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
SHOPBACK may be most known for letting its customers earn cashback on their shopping, but the firm is increasingly leaning into other non-transactional use cases like allowing users to earn rewards by playing mobile games.
This feature, called ShopBack Play, marks the company’s entry into a “play-to-earn” ecosystem, the firm said in April. In Hong Kong, the feature has given back over HK$5 million (S$813,133) to users since its launch.
ShopBack Play was released in six markets in January last year.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services
TRENDING NOW
Does foreign ownership matter? Marina Bay Sands’ success benefits Singapore greatly
Malaysia tourism hit by fuel shock; tour prices may jump 50%
‘We’ve seen the worst-case scenario’: How Indonesia’s Cinema XXI navigated crisis and change
Vietnam acts fast to shield firms, households from fuel price surge
