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从购物到游戏：ShopBack 2026财年营收预计增长超30%

此次营收回升，标志着该公司摆脱了过去两年增长停滞的局面。

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    • 总部位于新加坡的ShopBack允许用户在合作商家购物或购买代金券时获得返现。
    • 总部位于新加坡的ShopBack允许用户在合作商家购物或购买代金券时获得返现。 图片来源：SHOPBACK

    Miguel Cordon

    Published Thu, Apr 9, 2026 · 11:22 AM

    本文由AI辅助翻译

    查看原文

    ShopBack或许以其购物返现功能最为人所知，但该公司正日益拓展至其他非交易性应用场景，例如允许用户通过玩手机游戏来赚取奖励。

    该公司在四月表示，这项名为ShopBack Play的功能标志着其正式进入“边玩边赚”（play-to-earn）生态系统。自推出以来，该功能在香港已向用户返还了超过500万港元（约合813,133新元）的奖励。

    ShopBack Play于去年一月在六个市场推出。

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