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从购物到游戏:ShopBack 2026财年营收预计增长超30%
此次营收回升,标志着该公司摆脱了过去两年增长停滞的局面。
Published Thu, Apr 9, 2026 · 11:22 AM
本文由AI辅助翻译
ShopBack或许以其购物返现功能最为人所知,但该公司正日益拓展至其他非交易性应用场景,例如允许用户通过玩手机游戏来赚取奖励。
该公司在四月表示,这项名为ShopBack Play的功能标志着其正式进入“边玩边赚”(play-to-earn)生态系统。自推出以来,该功能在香港已向用户返还了超过500万港元(约合813,133新元)的奖励。
ShopBack Play于去年一月在六个市场推出。
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