Chief executives really need to lengthen their attention spans

CHIEF executives like to think they aim high. “Go big or go home” and similar slogans gained currency late in the last century and still capture the imagination today.

Yet many US corporate chiefs have actually prioritised the opposite approach for much of that time: they put more emphasis on hitting near-term earnings targets at the expense of spending on long-term success.

That is almost certainly a mistake. Studies by McKinsey, the CFA Institute and others consistently show that companies that invest less in long-term growth relative to their peers end up underperforming over the medium or long haul. The bonus is largest for companies that continue to invest during difficult periods like the one we are in now.